UGG Australia brand founder Brian. Smith in the United States to create UGG Australia brand in California, as a functional brand in a small range of surfers popular. In 1995, Smith sold the UGG Australia brand to Deckers Outdoor for $ 14.6 million.
Deckers said after taking over, with sophisticated materials (must be Australian A-level anti-sheep skin) and comfortable foot feeling, UGG can break the barriers of the professional market, by more consumers.
The traditional promotion model – advertising, appeared in fashion magazines and fashion show, to attract consumers to the counter to buy – for UGG is obviously not feasible, this looks ugly and difficult to match the shoes difficult to enter the fashion discourse The eyes of the opinion leaders in the circle. So, Deckers turned to persuade another kind of “lighthouse” in the fashion circle of conversation – the star. They first try to be a pair of UGG as a gift to the starring “beach escort” was paparazzi crazy pursuit of the actress Pamela. Anderson, and at the same time savvy a pair of UGG children’s shoes to Anderson’s little daughter. Comfortable foot feeling so that UGG first wear on the feet of small Anderson, in order to and daughter with parent-child equipment, Anderson also tried to wear a UGG. Its superior warmth and comfort impressed Anderson, people from the gossip picture Anderson was wearing it at the scene and began to wonder why the popular actress favored the odds of this pair of boots.
After recursing a handful of popular sensitive people, Deckers decided to take the next step and start planning to give UGG to the most frequent stars who were most exposed to the paparazzi. In 2000, the United States “talk show queen” Pull. Winfrey is very fond of receiving UGG from the Deckers, and then he bought 350 pairs of all her employees and presented the pair of shoes to the audience in the program “Oprah’s favorite” unit. So, people began to pay more and more attention to this shape is strange but many celebrities love boots, Gwyneth. Patro, Cameron. Diaz, Leonardo. DiCaprio, and even Spielberg family are often wearing UGG Australia appear in public, and their street shooting pictures frequently appear in fashion magazines, “set an example” to influence people’s daily wear trend.
UGG triggered the upsurge finally let the fashion industry can no longer be deaf and dumb, in 2003, with the fur one of the shoes began to appear in Milan and New York fashion show, has been extremely resistant to UGG fashion top crowd finally recognized UGG Fashion status.
Outside with a sponge and toothpaste cleaning. Squeeze the toothpaste on the snow boots surface and then gently scrub with a sponge. Other detergent or detergent on the color components so that it is best to use toothpaste stained white.
UGG Australia in several major brands, SUTTONUGG is the only one to provide customers with “one year warranty in Australia, and the global 30-day warranty” brand. Patent: SUTTONSUGG Martin boots to obtain the Australian design patent, patent number 10512/2013.
1. UGG’s security standard is only in one shoe.
2. It;s only wool in UGG, the identification method is the fire. What scorched the smell of protein, do not know how the taste of their own from the ground to pick up some hair to burn, burn not to lose, hand grind open, remember the feeling. Then, put your UGG, to find a location can not see, and burn own as the hair burning. You can determine the true and false.
3. UGG hair poke open to see whether it is even in the fur. (Which is to determine whether the fur one), if you see the kind of grid pattern in the following, is absolutely false. There is also a kind of blended (genuine wool mixed together) you may not see the bottom of the skin. Or do not see, simple, to the big shopping mall to find a double really look, you know. (Due to the domestic only a few big cities have UGG, so other can go to your biggest mall, to see other brands of snow boots)
Popular trend is high-heeled snow boots, as well as hair and amazing ornaments on flu trends based. Here are several new:
Aukaola introduced the concept of DIY snow boots, in boots hanging body set point can be any combination of any favorite accessories: such as feathers, crystal, brass buttons and other popular accessories. Let color and with amazing snow boots, also a hot fashion circles.
2013 Winter Series
2013 autumn and winter shoes to the city of New Orleans graceful and colorful local customs as a source of inspiration to create a clean, elegant new series Asher Collection and AllowayTweed Women’s slipper.
Asher Collection series with the current popularity of smoking shoes (Les Smoking Slipper) is modeled, and the introduction of sequined leopard print, and many other fashion elements, and offers more than 10 kinds of different colors of shoes to choose from. AllowayTweed Women’s slipper series will Tweed Decatur (Decatur Tweed) and a strong sense of luxury leather with stitching, a go-between to Mardi Gras carnival popular purple, gold and green and other colored metal thread, comfort and fashion complement each other, dazzling fresh color and jump dynamic design highlights this season became.
UGG sheepskin snow boots are a brand legendary. Seemingly simple-minded, but the shape of popular cartoon of the Eurasian land, and is now in the world have whipped a pop style.
In 1978, a named Australian surfer Brian Smith with a group of sheepskin boots arrive in California, there developed surfing market attracted these sheepskin boots. Later, he established the UGG Holding Company, registered the trademark UGG, but due to poor management, in 1995, Brian Smith shares will be sold to Deckers Outdoor Products Co. operator, the company makes and popular Hollywood stars wearing in United States, and then recognized in several countries. Since then, UGG slowly from a small surf brand to become world-renowned luxury brand of sheepskin snow boots.
In 2000, Oprah in the “Favorite Things” show in high-profile announcement UGG sheepskin boots is one of the items of her beloved! We donated 350 pairs of UGG sheepskin boots inside to her studio audience, from that moment, UGG sheepskin boots famous.
In the beginning of the 21st century, UGG quickly captured the New York fashion circles, gradually from the manufacturing sheepskin boots, slippers, clogs and sandals brand has become a fashion, leisure and luxury lifestyle brand, appeared in “VOGUE” and other fashion a magazine layout.