UGG Australia brand founder Brian. Smith in the United States to create UGG Australia brand in California, as a functional brand in a small range of surfers popular. In 1995, Smith sold the UGG Australia brand to Deckers Outdoor for $ 14.6 million.
Deckers said after taking over, with sophisticated materials (must be Australian A-level anti-sheep skin) and comfortable foot feeling, UGG can break the barriers of the professional market, by more consumers.
The traditional promotion model – advertising, appeared in fashion magazines and fashion show, to attract consumers to the counter to buy – for UGG is obviously not feasible, this looks ugly and difficult to match the shoes difficult to enter the fashion discourse The eyes of the opinion leaders in the circle. So, Deckers turned to persuade another kind of “lighthouse” in the fashion circle of conversation – the star. They first try to be a pair of UGG as a gift to the starring “beach escort” was paparazzi crazy pursuit of the actress Pamela. Anderson, and at the same time savvy a pair of UGG children’s shoes to Anderson’s little daughter. Comfortable foot feeling so that UGG first wear on the feet of small Anderson, in order to and daughter with parent-child equipment, Anderson also tried to wear a UGG. Its superior warmth and comfort impressed Anderson, people from the gossip picture Anderson was wearing it at the scene and began to wonder why the popular actress favored the odds of this pair of boots.
After recursing a handful of popular sensitive people, Deckers decided to take the next step and start planning to give UGG to the most frequent stars who were most exposed to the paparazzi. In 2000, the United States “talk show queen” Pull. Winfrey is very fond of receiving UGG from the Deckers, and then he bought 350 pairs of all her employees and presented the pair of shoes to the audience in the program “Oprah’s favorite” unit. So, people began to pay more and more attention to this shape is strange but many celebrities love boots, Gwyneth. Patro, Cameron. Diaz, Leonardo. DiCaprio, and even Spielberg family are often wearing UGG Australia appear in public, and their street shooting pictures frequently appear in fashion magazines, “set an example” to influence people’s daily wear trend.
UGG triggered the upsurge finally let the fashion industry can no longer be deaf and dumb, in 2003, with the fur one of the shoes began to appear in Milan and New York fashion show, has been extremely resistant to UGG fashion top crowd finally recognized UGG Fashion status.
Outside with a sponge and toothpaste cleaning. Squeeze the toothpaste on the snow boots surface and then gently scrub with a sponge. Other detergent or detergent on the color components so that it is best to use toothpaste stained white.
UGG Australia in several major brands, SUTTONUGG is the only one to provide customers with “one year warranty in Australia, and the global 30-day warranty” brand. Patent: SUTTONSUGG Martin boots to obtain the Australian design patent, patent number 10512/2013.
1. UGG’s security standard is only in one shoe.
2. It;s only wool in UGG, the identification method is the fire. What scorched the smell of protein, do not know how the taste of their own from the ground to pick up some hair to burn, burn not to lose, hand grind open, remember the feeling. Then, put your UGG, to find a location can not see, and burn own as the hair burning. You can determine the true and false.
3. UGG hair poke open to see whether it is even in the fur. (Which is to determine whether the fur one), if you see the kind of grid pattern in the following, is absolutely false. There is also a kind of blended (genuine wool mixed together) you may not see the bottom of the skin. Or do not see, simple, to the big shopping mall to find a double really look, you know. (Due to the domestic only a few big cities have UGG, so other can go to your biggest mall, to see other brands of snow boots)